Heidi Okada
Vice President of Global Accounts
61 Maple Street Unit #1363
Summit Avenue
Summit, NJ 07902
Heidi Okada
Vice President of Global Accounts
With over 25 years of extensive experience in the meetings, events, and hospitality industry, Heidi Okada helps corporate, association, incentive, and nonprofit clients simplify hotel site selection, negotiate favorable contracts, and create seamless event experiences around the globe. As Vice President of Global Accounts at ConferenceDirect, Heidi leverages deep industry relationships, strategic hotel partnerships, and strong negotiation expertise to save clients time, money, and stress — all at no cost to them.
Heidi’s long-standing relationships with hotel brands, national sales organizations, destination marketing organizations (convention and visitors bureaus), and global hospitality leaders allow her to provide clients with valuable market intelligence, side-by-side destination comparisons, and access to ConferenceDirect’s extensive global network of hotels and venues. Hotels value Heidi as a trusted partner who consistently brings qualified business opportunities and cultivates long-term collaborative relationships.
Together with her experienced team, Heidi assists with meetings and events of every size — from executive meetings and incentive programs to large-scale conferences and multi-city events — ensuring every detail aligns with the client’s vision and business goals.
Before joining ConferenceDirect, Heidi built a successful career in hospitality sales and relationship management, developing expertise in customer service, strategic partnerships, and business development across the meetings and events industry.
Heidi is passionate about building meaningful partnerships, supporting industry colleagues, and staying engaged with evolving meeting and event trends. She is also known for her commitment to exceptional client experiences, collaboration, and long-term relationship building.
Based in Summit, New Jersey, Heidi enjoys getting lost in a great book (preferably one with actual pages), cooking, and celebrating life with movement (pilates and walking) and great champagne. Outside of work, she can usually be found cheering on and chauffeuring her two active boys as they juggle a nonstop schedule of sports and activities.
“Heidi Okada could teach a Master Class in her craft. I have known Heidi for years both on the hotel side and as a client. In her roles at ConferenceDirect, she has masterfully balanced representing the interests of her clients, using her hotel acumen to educate and empower them. With a keen eye on what is critical to her clients’ needs, she negotiates contracts where both parties feel successful. Her proactive approach to business is unique and imperative to guiding her clients through the entire process of sourcing and securing the perfect venue for their meetings.
Heidi demonstrates her support and empathy for hotel sales, as she has also walked in those shoes. She is not afraid to be constructive in difficult moments and celebrate successes.
Always fair and candid, it is an absolute pleasure to partner with Heidi on business negotiations. She has managed to build upon her past knowledge in order to establish a successful business model for herself and her team, whom she mentors in her likeness. It is not a mystery why Heidi Okada is celebrated by clients, partners and by her organization. This is a star who will continue to rise in every discipline she touches!”
Alyssa Maselli
National Sales Director
Northeast at Loews Hotels & Co
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